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What do you sell?
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As the workplace communication experts™, The Marlin Company sells a visual communication program that helps companies improve productivity, performance and employee morale. Its original, informative and visually engaging content is publicly displayed in print or digital media. Sold by subscription, the program is developed to meet the unique needs of industrial, transportation, warehouse/distribution, utility, healthcare, business services, retail, sanitation and hospitality industries.
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Who purchases your program?
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Senior managers in companies with 75-250 employees or more, per location. Target markets include industrial, transportation, warehouse/distribution, utility, healthcare, business services, retail, sanitation and hospitality. What our customers have in common is a desire to communicate and continually reinforce key initiatives and business issues with all employees, regardless of their position, location or schedule.
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How do companies benefit from your program?
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Through relevant content and repeated visual exposure, we help companies engage their employees and increase their awareness of key workplace issues. This in turn influences their behavior in terms of improving morale, reducing accidents and fostering teamwork. Subscribers appreciate the professional quality, breadth and variety of content that Marlin supplies. It sends the message to their workforce that they value their employees and are committed to communicating with them.
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How do you develop the content?
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We conduct ongoing research on workplace issues and employee attitudes. We are the only workplace communications company that routinely and consistently researches and monitors the workplace environment trends and key issues. The combination of our continual research and polling, our in-depth exploration of the issues, and the content developed by our professional copywriters, artists, award-winning illustrators and photographers allows us to develop the most original and timely content for the workplace.
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Why do you conduct the polls and research?
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The workplace is dynamic and subject to change from a variety of internal and external factors. In order for us to produce content that is relevant and compelling to employers and employees, we need to stay in touch with the issues and trends. We are committed to doing this with the workplace through the Attitudes in teh American Workplace Poll conducted with Harris Interactive and specifically with our customers.
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