By Frank Kenna
Newspapers, that is. This Doonesbury strip nicely sums up the generational divide that exists today as far as how people get their news. I have a couple of kids in their 20’s who never have, and never will, subscribe to a newspaper. They do, of course, have 24/7 access to the internet where they instantly get their news.
This transition is taking place with workplace communications, too. Many managers are older and are used to communicating via print, while their employees tend to be younger and want their information served up digitally.
So how do you communicate with the different generations? Ideally, use the formats they’re most comfortable with. However, that can make extra work, and you may not have the additional resources anyway. Most of our customers pick a basic platform, print or digital. We are seeing more and more choosing digital, for a couple of reasons. First is the same dynamic as in the cartoon strip: younger employees expect digital communications. Second, managers are getting more and more comfortable with originating communications from their computers, and want an easy way to get it displayed.