Why You Need Social Communications Within Your Company

Why You Need Social Communications Within Your Company

Frank Kenna III

By, Frank Kenna III on Friday August 17, 2012

By Frank Kenna

Our company has thousands of customers using our digital communications products, and that number has been increasing by double-digits over the last five years, including the great recession.  Why? Because of the tremendous ability it gives managers to communicate with their people.  Sure, communication has always been recognized as important, but these new digital tools enable something brand new: robust, two-way, collaborative communications. 

Your managers, mid-managers, and employees are the true value of your company.  Think of the difference between communicating to them and collaborating with them.  The problem solving, feedback and idea generation that happens can be profound.

This is backed up by a recent study by the McKinsey Global Institute (MGI).  Here are a few highlights:

- Improved communication and collaboration through social technologies could raise the productivity of interaction workers by 20 to 25 percent.

- When companies use social media internally, messages become content; a searchable record of knowledge can reduce, by as much as 35 percent, the time employees spend searching for company information.

- Ultimately, the power of social technologies hinges on the full and enthusiastic participation of employees who are not afraid to share their thoughts and trust that their contributions will be respected.

At the Marlin Company, we are focused 100% on helping managers communicate - and collaborate - with their employees to achieve the type of gains MGI reports.  We are rolling out new, easy-to-use products that connect any employee anywhere to every other one.  As each link between employees forms, a company’s ‘neural network’ grows and strengthens, giving it new muscles and durability not achievable before. 

We can show you how to make this happen, simply and quickly.  Contact us to find out more.

Thanks!