The Marlin Edge is a system of research, science, and creativity that forms the basis of our effective workplace communications. With experience honed over decades, Marlin understands what it takes to engage, inspire and educate workers, in good times and bad.
Research
Marlin experts dig deep to identify topics that are relevant to your workers’ lives at home and at work, and then pair them with the important answers to workplace issues you want them to retain. Marlin is well known for its research in workplace communications, having conducted national polls with Gallup, Zogby and Harris Interactive, as well as surveying its thousands of customers biannually. This enables Marlin to gauge satisfaction and solicit suggestions in order to remain relevant to specific industry needs.
Science
Identifying the issues is just the beginning. Marlin’s editorial professionals go deeper to understand how these issues influence the ten markets they serve. They consult with industry experts such as OSHA, AHCA, NSC, AIS and many others to insure accuracy and credibility of messages. With a keen understanding of behavioral science and how people process and retain information, Marlin maps out the best ways to develop content that workers will notice, read and retain.
Creativity
When workplace issues are delivered in a variety of engaging and creative ways, workers remember, attitudes and performance change, you accomplish your goals, and your company profits in ways such as lower employee turnover, improved morale and reduced employee accidents.
The mission of our professional writers and designers is to work together to create a variety of original, relevant content that workers will read and retain. Using the latest research, writers thoughtfully determine the tone and topic of the text, taking care to craft messages that are positive, uplifting and even entertaining when appropriate.
Expert designers choose photos, animations, videos, and illustrations to accompany and enhance the message being delivered. Messages are more easily understood and are made more memorable when combined with compelling, compatible visuals. Every month the creative process starts again, as Marlin content is never repeated. This ensures a fresh, dynamic flow of materials to help you solve your everyday workplace concerns.
Does it work?
We have many case studies that attest to the effectiveness of Marlin’s workplace communication programs in delivering changes in attitudes and behavior.
A major distributor reported:
• 75% decrease in vehicular accidents
• 36% reduction in personal accidents
• 74% cut in auto liability expenses
A non-profit blood center reported:
• 32% reduction in turnover, resulting in savings of $364,000
• $40,000 savings on workers’ comp costs
A national waste management company reported:
• 70% reduction in accidents over a two-year period
• 71% reduction in accident frequency