4 Ways Employers Can Reinforce Distracted Driving Policies At Work

Distracted Drving

4 Ways to Reinforce a Distracted Driving Solution At Work

The National Safety Council (NSC) reports that at least nine people die and 100 are injured in distracted driving crashes every day. Every day. That’s harrowing news for anyone on the road, but for employers, it can be particularly worrisome. According to the National Institute for Occupational Safety and Health (NIOSH), on average, a distraction-related non-fatal injury crash at work costs the employer $72,442.70.  

During Distracted Driving Month in April, companies pay a lot of attention to the issue of distracted driving. By running an awareness campaign, it’s easy for all drivers–from employers to employees alike–to commit to paying better attention while in the driver’s seat. But that commitment can wane as time passes and drivers resume their bad habits of reaching for their smartphones or fiddling with the GPS.

Here are four ways you can reinforce safe driving and protect both your employees and your company and prevent distracted driving throughout the year:

  1. Know the phone and texting laws.

    Since 2014, it’s been illegal for CMV drivers to text while driving. It’s also been illegal for interstate truck and bus drivers and drivers who transport hazardous materials to text or to use hand-held mobile phones while operating their vehicles. For any workers driving a company vehicle or on company time, it’s important to reinforce both national and state laws regarding the usage of hand-held devices. Learn about your state cell phone laws here.

  2. Create a written distracted driving policy that workers have to acknowledge and sign.

    To fully protect your company, your distracted driving policy may have to extend beyond federal and local regulations. The NSC recommends creating a cell phone policy that addresses all handheld and hands-free devices, all employees, all company vehicles, all company cell phone devices and all work-related communications (even in a personal vehicle or on a personal cell phone).

  3. Make Distracted Driving Awareness an ongoing campaign.

    Commit to discussing distracted driving throughout the year. Do you have daily driver meetings before pre-trip inspections? If so, add distracted driving to the agenda once a month. Do you have regular safety training or meetings? Add a short reminder of the company’s distracted driving policy.

  4. Use visual communication channels to reinforce your safe driving message.

    Whether you use workplace digital signage or bulletin boards, capture your employees’ attention where they congregate with quick, effective visual messages about the importance of keeping their attention on the road. The NSC offers posters and videos that are available year-round, and many states have their own programs, posters and videos that kick off in April but which are available throughout the year.

To learn more about Marlin’s workplace digital signage solution, which features a year-round campaign of award-winning, safe driving videos, visit www.themarlincompany.com.

Carolyn Voelkening
April 30, 2019

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