Here’s a cartoon that nails a challenge of today’s workplace communications environment: there’s tons of great information out there on the internet for you to collect and use. But is it accurate? Sure, it’s fast and easy to Google something, but is the info really correct?
As the cartoon suggests, it’s all about trust. Your employees and customers trust you to provide them with information that’s reliable and real. Putting info that’s wrong in front of them can do real damage to your credibility. Also, given the “cacophony”, your employees are looking to you to help them edit the messages by providing guidance with communication that is clear and accurate.
The internet can be a good source for your research on workplace issues. Just keep in mind a few basic rules. Use only trusted sources, such as the major news outlets or associations with a good reputation. Use debunker sites like snopes.com to check out anything suspicious. And have a least two people review the information before disseminating it to your people. (Cartoon courtesy of The New Haven Register)