Want to communicate more effectively at work? It’s easy. Just be yourself.
We know, it sounds cheesy, but casual, simple, approachable messaging is the new way to share information across different age groups in any work environment. That’s because (while thorough), traditional corporate language no longer dominates the workplace, or the world. Natural language is the new key to communication!
Just take a look at sites like Buzzfeed and Yahoo. Every day, we’re competing against them for people’s attention. Their articles are easy to scan, easy to absorb, and easy to enjoy. So they’re easily taking the focus away from our corporate communications. And, it’s not just their use of natural language that’s winning; it’s the format they deliver it in.
One of the most popular forms of communicating information on these sites is the “listicle” and they’re getting the attention you desperately need to create real value in your workplace.
A listicle is a simple-to-read list that doesn’t require much brain power. That makes them a quick, enjoyable escape for workers as they balance tasks, procrastination, conversations with coworkers, and personal responsibilities. With all that going on, it’s often difficult to get anyone’s attention long enough to truly create a lasting impact.
So, if we can’t beat them, we can at least learn from them.
That’s why, using the power of listicles, we’ve created for you a Top Ten List of easy ways to get your team to read your messages AND apply it to their work. Using natural, human language, you can use these tips in to make a listicle of your own. This will help you share any updates, ideas, or information with coworkers in a way that’s easy to read and remember.
1. Keep it Short: Long posts turn off readers. It’s better to have people read something quickly than ignore it completely. Try breaking up longer messages into a series of bite-sized posts, or bullets.
2. Include Imagery: Notice how those Buzzfeed listicles always have a funny photo or GIF? There’s a reason for that: They work! Plus, by pairing a short message with an image, you’ll increase engagement.
3. Stand Out: Your message should be unique, even if the subject isn’t. For example, if you’re writing about safety protocols, use photos of employees demonstrating proper techniques – while wearing funny costumes!
4. Be Specific: Instead of covering a range of topics, pick one or two points and drill in on those. Focus on the one thing you want to get across, and then cover the other points in later messaging. Simple, easy, success.
5. Make Your Own Rules: Take a lesson from popular online language and forget what we learned in English class. Use your words to your advantage. Capitalize words you want to Emphasize. Use emojis. Use bold, italics, and punctuation! Don’t overwhelm them, but make it enjoyable and hard NOT to read!
6. Make it Personal: People LOVE to read about themselves and fellow employees. Plus, recognition helps improve morale and workplace culture. So, don’t just share updates, recognize the workers who excelled. With anything serious you have to share, offer some less-serious stuff, too. Try birthday announcements and photos taken around the workplace.
7. Make it Fun: Grab everyone’s attention for important messages by using humor through imagery and headlines. Once you have their focus in a fun, natural way, the serious messages are easier to absorb.
8. Make it Engaging: Don’t just share information, ask questions and make it a conversation. Ask them what they’ve seen, how they feel, and what they think. Invite the team to submit responses to the questions, and let them do it their own way. Maybe it’s in person, maybe it’s through email, or maybe your team will think outside of the box and show off their creative side!
9. Let Them Inspire You: Speak to the things that matter most to them and make connections to why you’re communicating. Consider digital signage to promote charity events people are involved with and how that inspired your messages.
10. Keep it Real: Not only is real, natural language easier to read, it’s easier to remember! Be authentic with your messages and writing. People can spot a fake from a mile away so always keep it real and relatable.
Simple, easy-to-understand communication means not only are your employees and coworkers more likely to read your messaging, but they’re more likely to remember it. The more likely they are to remember it, the more likely they’ll implement it every day. So, whether you’re sending out policy manuals via email, or daily announcements through digital signage, the simpler the better.
Plus, with not only millennials becoming more and more connected to their screens, but their older coworkers as well, it’s more important than ever to adapt workplace content to fit everyone’s reading habits. That’s why updating your workplace communication strategy to digital signage ensures easy-to-read, easy-to-update information is available in quick listicle language everybody loves reading!