3 Tips to Consider When Creating Content for Your Workplace Communications

Creating Content

All managers need to communicate with their employees on important topics having to do with the direction and future success of the company. This is particularly important in larger companies with lots of shift workers in warehouse and manufacturing-type operations. Those workers are typically difficult to reach because of the different times they work, and that they don’t have email addresses or company-issued smartphones.

So, who is tasked with such an important job? Do you have corporate communicators with years of training doing it, or is it assigned haphazardly to someone who “had time” or volunteered because they always wanted to be a writer? I’ve seen just about every possibility, including assigning it to the person who happens to sit closest to the screen. This happens a lot with companies that have front-desk receptionists who sit in front of one of the company’s monitor displays.

Leaving that job up to a non-trained person is a like assigning someone to run a forklift because they always wanted to, or they happen to sit by the charging area. Of course you wouldn’t do that, but I’d argue that communicating with employees is at least as important as having properly trained drivers, and in most cases a lot more.

Here are three ideas about creating content for your employees:

1. Find the right person.

For our customers, that typically means someone in the HR, corporate communications or safety areas. Ideally you want a person with professional writing/editing experience, but that’s often not realistic. So look for someone with the aptitude who has enough time to do it right. Then get that person some training. Writing and marketing resources are available online at places like Coursera, where you can audit courses for free.

2. Get the right tools.

Are you using print or electronic bulletin boards? Either way, there are inexpensive tools that can make administering them faster that result in much better-looking content. You can get lots of print ideas from places like Pinterest, or digital tools from companies like us that specialize in this area.

3. Use existing collateral.

Chances are that your company is already producing tons of the type of content needed, e.g., spreadsheets, KPI reports, and HR announcements. The trick is getting them into your information flow. For print, this can be a little tricky and time consuming, but it’s still quicker than trying to recreate it. For digital it’s much easier, as whoever is generating the content can email it to the point person who can then post it. You can also make them co-admins so they can add content directly. Using the right software will make it much easier, ideally one that will take all the different formats like, PowerPoints, Word docs, Excel spreadsheets, jpegs, mp4s, etc. and automatically convert them into a format that will display properly.

By following these three steps you’ll have a process that makes workplace communications quick and easy and it will actually get done.  It’s worth taking the time to do it right, because if your employees aren’t getting the right communications at the right time, you’re starting out every day at a big competitive disadvantage.

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Frank Kenna III
June 18, 2019

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