Who Wants Digital Signage “With 200 New Features”?

I recently got an email about a new release of digital signage software that exclaimed about its over-200 new features.  Really?  Is that supposed to make customers feel good about the update – or more confused and fearful of the complexity?  It made me think of this quote:

Everything should be made as simple as possible, but not simpler. —Albert Einstein

200 new features doesn’t sound like the software’s being made simpler, does it? I don’t get why a company would think hundreds of new features is a selling point.

If Einstein were around today, I think he’d say that good software design should reduce complexity for the user without dumbing down the product.  For our customers, ease of use is their #1 requirement, as they’re busy professionals who don’t want to waste time with the software.  They want it to be as transparent as possible so they can get their workplace communications done fast and get back to work.

Frank Kenna III
March 24, 2015

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