I read an article over the weekend in Barron’s quoted James Whitehurst, the CEO of software company Red Hat who said, “Call it digital disruption or the fourth industrial revolution. Companies are saying, ‘Oh, my God, digital is becoming more important in how I make products, talk to customers, and engage with employees.’”
What is the Fourth Industrial Revolution?
The Fourth Industrial Revolution refers to how technology is profoundly transforming our economies and societies by integrating the physical and digital worlds. Examples include digital checkouts at the supermarket, online investing using AI-powered robo-investment advisors, and the rise of cryptocurrencies and 3D printers.
How You Can Use it To Engage Employees
Whitehurst’s mention of engaging with employees caught my attention. For as long as I can remember, managers have looked for ways to better engage with their people, knowing the benefits are huge. Typically, they’ve done it by having meetings and posting stuff on bulletin boards. Companies also use email, which actually is a form of digital disruption, but it has problems. One third of employees don’t open internal mail, and many of those who do don’t actually read it. Then there are that group of employees who don’t even have company email addresses. They’re the ones on the front lines doing jobs that make them prone to health and safety issues. Companies need to consider how this problem can be solved with a digital solution.
A popular option is workplace digital signage, which replaces your bulletin boards and much of the emailing you do. Like a billboard on the highway, all employees will see it and can’t help but get the message (providing you design it properly.) And because it’s digital, it can be operated from a desktop using documents (Word & Excel docs, photos, PDFs) you already have along with content you can get that’s designed to address your ongoing issues like safety, quality, employee health, and holidays.
How To Start To Engage Employees
Once it’s up and running, you’ll have an engaging communications center that gets your important information in front of all of your employees. Like the Red Hat CEO said, this is what companies are looking for… and you can find the perfect solution right here.