Digital Signage Content for Do-It-Yourselfers

By Frank Kenna

Here’s another reason why the do-it-yourself approach doesn’t work well, which has to do with finding reliable content.

The March issue of Consumer Reports has an article titled, Website Tricks to Watch For.  One of the items is about websites that pass themselves off as those that do legitimate news reporting, but are really just advertising ploys. How accurate do you think the information is on those sites?

If you’re looking for content on typical issues like workplace safety, teamwork or morale, and you download incorrect information, you potentially open yourself to all kinds of problems.

If you’re a manager considering digital signage for internal communications, ask yourself: Is this the kind of information I want to put in front of my employees?  And do I even have time to do this type of research in the first place?  For most managers who are more than busy managing people and products, the answer is no.

Searching for reliable, vetted content on your workplace issues can be a chore, but is worth your time both in time and accuracy.

Source: Consumer Reports, March 2011

Sharon Toelle
February 18, 2011

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