Workplace Communication:  Importance of a Content Partner for Effective Communications

By: Jude Carter

Until a few years ago, the term “content partner” was unheard of.  But now it’s getting so common that it’s used in cartoons.

Having been in the “content” business for decades, we get what it’s all about.  We’ve been a content partner to provide workplace content to tens of thousands of companies over those years.

Company managers have always needed to communicate with their employees in order to have an effective and profitable workplace.  However, they often have trouble knowing what to say about a particular issue, whether it’s safety, quality, productivity, teamwork or any other.  They’ll often go out and buy a company bulletin board or plasma/LCD screen as a vehicle for their communications, but then realize that the task of creating fresh, engaging content can be a daunting one.  But they still need to do it, and that’s where we come in.

Many of those companies choose to partner with us, and stick to what they do best, whether it’s delivering packages, trash, manufacturing widgets, running large retail outlets or nursing homes. They realize that there’s no way they can produce professional workplace communications in a cost-effective manner, so they outsource it to us.  And we don’t try to deliver our own packages or haul our own trash either! (Cartoon by Eric and Bill Teitelbaum, http://www.tmsfeatures.com/bio/eric-and-bill-teitelbaum/)

 

Jude Carter
May 11, 2010

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