Workplace safety is a critical concern for most companies. Safety professionals use a variety of methods to continually reinforce safe behavior and create a workplace culture of safety awareness. These methods include email, digital signage, bulletin boards, posters, intranets and stand-up meetings. As a result, on-the-job injury rates have been on the decline in recent years. However, off-the-job injuries and incidental rates have been on the rise
The NSC reports the top causes of unintentional injury and death in homes and communities.
- Motor vehicle crashes
- Choking and suffocation
- Fires and burns
- Natural and environmental incidents
Despite everything that employees learn about safe behavior at work, little of that knowledge seems to transfer to their lives after work. When it comes to household chores, DIY projects, lawn care, etc., for most of us, getting it done quickly is top priority. As for the fun stuff ̶ boating, cycling, grilling and softball, the focus is on having a good time rather than thinking about safety. After all, OSHA is not there to see us mowing the lawn in flip-flops, taking the kids out for a bike ride without helmets or spraying weed killer without eye protection. All of these activities can result in injuries, time away from work and an impact on the bottom line.
What can you do at work to send the message of safety home with each of your workers?
Many companies are turning to workplace digital signage as a way to make safety visual, both on and off-the-job. Typically, screens are located in areas where workers congregate such as breakrooms, cafeterias or near the time clock. They offer an effective way to reach shift workers who may not have access to computers or email. Because it is a visual channel, it engages employees and helps raise awareness of any critical issues, including safety at home.
5 Ways that Digital Signage can help reinforce home safety
1.Keep it topical.
When it comes to off-the-job safety, many of the topics change with the seasons. Use a simple calendar to map out the subjects you want to cover throughout the year. A key to success with any digital signage program is to have a content strategy that ties to your objectives. Plan to add weekly content that’s relevant to the season and your workforce like home safety. You can find help here: https://www.ready.gov/calendar.
2. Make it visual.
High-impact graphics grab attention and drive employee engagement. Our brains process visuals 60,000 times faster than text. This means employees will “get” your safety messages much quicker, and it also improves message retention. So, posting a bulleted list of tips isn’t going to cut it. There are plenty of free online resources for videos, images and infographics that can help illustrate your safety message (e.g., National Safety Council, Center for Disease Control, National Fire Protection Association, etc.). Plan ahead by using your calendar to know what images you’ll need in advance.
3. Time your safety messages.
Most workplace digital signage offers flexible scheduling tools that enable you to time your messages to align with the end of your shift, or at the start of weekend. You can also schedule the messages to repeat throughout the day to coincide with shift changes in order to reach everyone.
4. Run a home safety campaign.
Put on your marketing hat and organize a campaign around home safety. Give it a name and announce it on your screens. How about a Home Safety Hazard-spotting campaign? Challenge your employees to take pictures or videos of hazards they spot while off the job. Post them on your screens with a short message of how to correct the situation.
5. Get the kids involved.
Make it easy for employees to spread the message to their children. Invite the kids to draw pictures of safe behavior. Run a contest and display the winners and their artwork on your screens. As an added bonus (and another way to extend the message) create a home safety calendar with their pictures.
By employing these strategies you’ll benefit in two ways. Increased education will raise awareness and help reduce accidents and lost time, and you’ll be showing your employees that you care about them and their families and want to ensure that they stay safe. That’s a winning combination.
Marlin ECS and Home Safety Communications: A Winning Combination
Deliver the important workplace and home safety messages that keep your employees informed and motivated with Marlin’s Electronic Communication Station (ECS). Address key issues like teamwork, quality, diversity, and job safety along with news, sports, and weather to keep them engaged and coming back. Learn more here.