What’s the Killer App for Workplace Digital Signage?

According to Merriam-Webster, a killer app is “a computer application of such great value or popularity that it assures the success of the technology with which it is associated.” The thing that assures success with workplace digital signage is content. Content is the killer app.

There’s only one reason why companies buy digital signage – to display content. Content is used to help the company address issues or problems, many of which have huge ROI (e.g., accident prevention, lower employee turnover and higher engagement).

So it’s interesting to me that people think that the killer app is the software. Sure, you need good software to make posting content as easy as possible, but that’s meaningless without having the right content to post.

I’m going to make a rare blog pitch here for our monthly content, because it really is so important to our customers. We produce dozens of issue-related content videos for them every month designed to help move the needle on their important issues. I’m not talking about weather or sports content (we have those too). What I’m referring to is hard-hitting content on issues that move companies closer to their corporate goals.

If you’re looking to install digital signage for your workplace, be sure to focus on what you’re really trying to do: communicate specific issues to your employees. And then look for a system that will allow you to do that, but be especially on the lookout for delivering the killer app, content, which is what it’s all about.

Frank Kenna III
December 20, 2017

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