Worker Safety Training: Extend Your Message with Digital Signage

Category: Workplace Safety

How many times have you taken a training class, gotten all fired up about what you learned and then headed back to work, only to slip into your old habits? (I’m not even going to ask about that huge PowerPoint deck that they distributed in class. I know it’s still in the trunk of your car.)

Companies spend millions on safety training each year. Safety + Health Magazine just published its inaugural training survey which highlights the latest trends and critical factors in making training more relevant and engaging for today’s workforce. And yet, that’s only part of the story. The real challenge is how to instill safe behavior day-to-day on the job, and beyond.
Workplace digital signage is a highly effective tool for extending the lessons learned in class and creating a culture of safety.

6 Best practices for Using Digital Signage to Reinforce Safety Training Messages

1. Maximize visual reinforcement.  We’re 85% more likely to retain information when it’s communicated visually. Digital signage offers a platform for “marketing and advertising” your messages. Compelling visuals are sure to attract attention. When it comes to the message, think sound bytes, not paragraphs. Post short video clips. Use colorful photos, illustrations, cartoons, infographics and simple charts to reinforce proper use of PPE, fall protection, safe driving, HAZMAT procedures and more.
2. Communicate one concept with many treatments. How many ways can you reinforce safe lifting or proper eye protection and still make it interesting? You’d be surprised. Visual communication makes it easy to vary your approach from straightforward do’s and don’ts to humorous, scary or outrageous photos that will grab workers’ attention and help you keep your message fresh.  Don’t forget to include “safety don’ts” in the mix. Reverse psychology can be very effective. 
3. Target the right message by location and audience. Think about where your workers are located and what safety procedures will be most relevant for them. Digital signage screens in the warehouse can run content on forklift safety, balanced loads, aisle safety and shrink. Whereas, in the plant the messages might reinforce lockout tag-out, machine guarding, hand protection and ear protection. Screens in the cafeteria are best for delivering health and wellness messages or off-the-job safety tips that are relevant to all workers.
4. Market in-house safety programs.  Safety is all about prevention. Do you reward employees for spotting hazards? If so, is everyone aware of the program? Treat it like a campaign. Give it a name, brand it and use the screens to announce and promote it, explaining the rules and rewards. Competition is great for employee engagement. Post pictures of the winners recognizing their contributions.
5. Post the evidence. Your recordables tell the story. Make sure they are front and center, current and highly visible. Use auto-counters to post days without accidents, or incidents. These metrics are the ultimate report card on how well workers are adhering to safety procedures.

Make sure that your worker safety training investment pays off beyond the classroom. Leverage digital signage to promote safety in the day-to-day lives of your workers. Start today by implementing these best practices in your worksite.

Jude Carter
August 24, 2016

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