An acoustic guitar performance, no matter how good it is, can only reach a small group of listeners. But connect it to an amplifier and you can reach 100,000 people in a stadium. Same “content,” but hugely different impact.
This same concept can also apply to workplace communication as a safety/toolbox talk follows a similar dynamic. You meet with a group of employees and give them solid, relevant advice, and then they’re off to do their jobs. But where are the reminders and reinforcement for the rest of the day and week? How can you reach everyone, not just small groups?
Many of our customers use our workplace digital signage product to do just that. They still do the safety talks, but amplify them by posting follow-ups on their signage, which repeats throughout the week where everyone can see it. The included Marlin content reinforces your safety information and the built-in tools give you other ways to support your messaging (such as a quick counter “hours/days worked since last lost-time accident” widget).
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This is a simple concept and very effective. If you don’t have a way to amplify your safety information, give us a call to find out how thousands of other companies do it.