By Frank Kenna
In my last blog I talked about digital signage software that is overdesigned, containing features made for non-workplace usages that you’ll never use. Today I’m going to take a look at the other end of the spectrum, digital signage software that is too simple to be useful.
The perils of DIY digital signage
Most underdesigned digital signage falls in the category of do-it-yourself. A typical scenario is when a company decides that they need to do a better job of communicating with employees and thinks that some type of display screen is the way to go. So they buy a cheap TV at Best Buy, connect it to an extra computer they have hanging around, and presto!… workplace digital signage. The huge problem here is that the system is entirely underdesigned, lacking a viable CMS (content management system) that is dedicated to workplace communications.
This DIY system will work but won’t be effective. For example, there’s no way to schedule or easily add new content, link screens together showing the same or different workplace messaging, allow different managers to access and administer it from various locations, and on and on. It will probably cost less in the short run but will either fail because it’s so hard to use or cost a lot more because of the time sucked up by employees trying to keep it up to date.
Remember your workplace digital signage goals
But it’s not all about cost, either. Like I wrote about last week, the most important thing is to find the right tool for the job. Underdesigned software is just as bad as systems that are too complex; they both get in the way of what you’re trying to do. It’s kind of like working in your kitchen; you can peel potatoes with a $50 carving knife, but a $5 peeler does it much faster. Or you can make coffee by heating water in your microwave and pouring it through the grounds, but a $20 Mr. Coffee will make your life much easier.
Like any task that you need to get done, it’s important to first analyze what you’re truly trying to do, and then find the tool that fits.