Workplace Health & Wellness: Sending the Message Home

Category: Health

by Jude Carter

Workplace health & wellness has gone from being a “nice to have”, to something that can have a direct impact on the bottom line. When workers are healthy, companies experience:
· Lower health insurance costs
· Reduced absenteeism
· Increased productivity

But it’s not just about the workers. When it comes to the cost of health insurance, employers are taking on the whole family, along with their health habits…or lack thereof.

Companies like IBM, long noted for their commitment to health and wellness, have extended their reach with an innovative program.  Their Children’s Health Rebate program provides incentives for healthy habits: family dinners, eating more fruits and vegetables, increasing physical activity and decreasing TV and computer time. They offer a $150 rebate to those who complete the program.

That’s great for a huge company like IBM, but what’s a small to mid-sized company to do to?

It really starts with communication. Think of what you’re already doing to reach your workers, and then extend the message to include the whole family.
· What behaviors are you trying to reinforce? Avoiding accidents, reducing stress and encouraging exercise and healthy eating are all messages that apply outside of the workplace, too.
· How are you delivering those messages? Whether it’s workplace posters, videos or newsletters, by including pictures of kids and families, at home safety tips and exercise suggestions, you’ll be reinforcing healthy behavior outside of work. (Paycheck stuffers offer another way to send the message home.)
· Does your company host family events¾summer picnics or holiday parties? They offer another opportunity to reinforce healthy food choices, and encourage physical activity.

By extending the message to the whole family, you’re telling your employees that you care about them as people, not just as workers.

Jude Carter
August 23, 2010

Popular Posts

Get a Free Digital Signage Demo A Free 10 Minute Online Demo of the Marlin Electronic Communication Station

Find out just how simple and effective digital signage can be for your workplace communications.

Tell us what you want to do, and we’ll customize your demo on the fly.

  • Experience the simple user interface.
  • See how easy it is to post documents.
  • View industry specific content created by Marlin.
  • Learn how to manage users and content with ease.
  • Learn about enterprise networking tools.
  • Get ideas for your digital signage network.
  • See digital signage in action with a dynamic mix of content.