Does Your Digital Signage Drive You Crazy?

Does Your Digital Signage Drive You Crazy?

Frank Kenna III

By, Frank Kenna III on Wednesday December 09, 2015

Do you dread loading, scheduling or editing content on your digital signage (DS)? Do you keep putting it off until you “have the time,” i.e., it never gets done? What would it feel like if you actually looked forward to posting stuff there?

Well, it CAN be that way. At the risk of being a little self-promotional, here are some comments from our customers in response to an October survey we conducted. We asked customers, “How do you describe your Marlin DS to others in or outside of your organization?” Many of them used words like ‘easy’ and ‘fun’ in their responses, as follows:

• A good way to communicate information and fun bits of knowledge.
• Great way to communicate to employees and very well put together and easy to manage.
Easy to use, and useful.
Ease of use, quality of content, and the impact it has on the morale of our employees.
• We have an electronic bulletin board. I control the content. It’s easy to use and the team loves it.
Easy and convenient way of communicating with employees.
Easy tool to keep employees informed.
• As an employee information tool. I recommend it as a fairly simple way to keep employees up to date on current issues and changes and a fun way to keep them engaged.
Easy to use and an effective means of engaging employees.
Easy -to-use electronic communication boards.
• This is by far one of the least time consuming ways to communicate with employees.
• The best thing ever! so convenient…

We then asked them, on a scale of 1 to 10 (10 being best) to rate their satisfaction level of using the content management system software. The results:
• 1-5, 12%
• 6-10, 88%

So overall, we know we have an easy to use product and people are very satisfied with it. I think the reason for this is that we focus solely on workplace communications which gives us a big advantage over other DS companies out there. They have to make software that works in airports, restaurants, retail, sports stadiums – and the workplace. The software’s need to work in so many situations dictates its complexity, and visa versa.

If you’re pulling your hair out trying to master your DS, maybe it’s the software, not you.