Marlin, the leader in workplace digital signage and visual communication, announces a new promotional campaign in partnership with EHSToday, the National Safety Council’s Safety + Health, and VPPPA’s The Leader.
At the heart of the campaign is Marlin’s ability to reach and engage workers on key safety topics using a proven visual communication solution and workplace digital signage.
Print and digital assets deployed throughout the year will feature a recognizable prop—an orange safety cone—used in ways that will grab attention and help tell a story through exciting and unusual visuals.
The imagery and advertising copy in the campaign utilize an engagement technique enjoyed by subscribers of Marlin’s industry-specific content. This includes a unique combination of whimsy and shock value, enabling the messaging to stand out while also driving home a point: safety communication should be visual, reach everyone and be easy.
(Concept and asset creative were developed by Taylor Design, shown here setting up the original photo shoot and safety cone treatment.)
For more information about this campaign and the guides offered in Marlin’s print or digital ads, please contact info@themarlincompany.com.
