The Marlin Company’s Online Privacy Statement

Last modified: February 21, 2019

The Marlin Company ( “Marlin”) respects your right to privacy and is committed to protecting your personal information.

We encourage you to read this Privacy Policy carefully. It describes the practices and procedures that we have established to safeguard and appropriately handle your personal information. It tells you what information we collect, how we collect it and how we use it and it outlines your rights regarding that information, rights for example to correct, change or to otherwise control your information.

Just as important, in our view, this Privacy Policy and the practices and procedures it describes, affirms our commitment to abide by applicable data privacy and security laws and to good and ethical business practice.

WHAT INFORMATION WE COLLECT AND HOW WE COLLECT IT

Personal information”, as used in this Privacy Policy, is any information relating to an identified or identifiable person. An identifiable person is someone who can be identified, directly or indirectly, by reference to an identifier such as a name, an email address, an identification number, location data, online identifier or to one of more factors specific to the physical, physiological, genetic, mental, economic, cultural or social identity of that person.

1. Information that you give us

Some visitors to Marlin’s website may choose to interact with it in ways that require them to provide us with personal information. The amount and type of information that you provide will depend on the nature of the interaction.

If you wish to:

  • receive our e-newsletter or additional information about Marlin as a company or about its products or services
  • try out our product demo
  • access our presentations, publications, or blog postings
  • register for a webinar or event
  • access our on-demand webinars and podcasts
  • register for our referral program

then we may ask you to provide information tailored to facilitate these requests including your:

  • name and email address
  • postal address or geographic location
  • company name and job title
  • telephone and fax numbers
  • description of question or statement of need

This information may also be collected should you call Marlin.

Before we first collect your personal information, you will be asked to review this Privacy Policy and affirmatively agree that we may collect and use your personal information in accordance with its terms. To agree, you will have to Opt-In.  You may at any time withdraw your consent to our collection, use, or disclosure of your personal information, on reasonable notice, subject only to legal or contractual restrictions. We will inform you of the implications of withdrawing your consent to such collection, use and disclosure.

2. Information that we receive from your passive use of our website (Cookie Policy)

Marlin also collects information about your use of our website through technology such as “cookies” to help us analyze our website traffic and enhance your user experience. This section describes our Cookie Policy.

Cookies are small text files that are placed on your computer by websites that you visit. Cookies do not collect or keep your name or personal information other than a numeric identifier. They are widely used in order to make websites work, or work more efficiently, as well as to provide information to the owners of the websites that you visit.

Before collecting cookie information from your computer, our website prompted you to read this Website Privacy Policy and this Cookie Policy so that you may either accept, decline, or modify where possible the use of cookies.

Below are the cookies that Marlin uses and why.

Bing
Cookies: _uetsid, MR, MUID
These cookies connect data from the Microsoft Bing advertising network with actions performed on the Site. These cookies are also used to collect information about how visitors use the Site. We use the information to compile reports and to help us improve the Site. The cookies collect information in an anonymous form, including the number of visitors to the Site and blog, where visitors entered the Site from and the pages that were visited. For more information, please read Bing’s privacy and cookie policy.

Bizible
Cookies: _biz_flagsA, _biz_nA, _biz_pendingA, _biz_uid
Bizible is a marketing tool the Site uses to make informed decisions and analyze data to connect sales and marketing teams. For more information, please read Bizible’s privacy policy.

CallRail
Cookies: _biz_flagsA, _biz_nA, _biz_pendingA, _biz_uid, _ga, _gaexp, _mkto_trk, _vis_opt_s, _vwo_ds, _vwo_uuid, _vwo_uuid_v2, account_id, account_name, calltrk_landing, calltrk_referrer, calltrk_session_id, fs_uid, has_ever_logged_in
We use CallRail to help us understand which advertisements customers are calling us from. CallRail uses the cookies above to help provide that data. These cookies also collect the URL for the site that the visitor was viewing prior to visiting the Site, the visitor’s browser type and IP address. For more information, please read about how CallRail uses your Personal Information.

Facebook
Cookies: c_user, datr, dpr, fr, pl, presence, sb, wd, xs
We use these Facebook cookies to allow visitors to Follow Us and Like our Facebook page through the Site. For more information, please read Facebook’s privacy policy.

Google AdWords
Cookies: 1P_JAR, AID, ANID, DSID, HSID, IDE, NID, SID, SIDCC, SSID
These cookies are used to run Google websites and Google’s ads-related products. This group of cookies includes functions such as reading a visitor’s Google preference settings, securing and verifying user identity, making advertisements more engaging for its users, and helping identify the state of a browsing session. For more information, read more about Google’s types of cookies.

Google Analytics
Cookies: _ga, _gat, _gid, gsScrollPos*, OTZ
These cookies are used to collect information about how visitors use the Site. We use the information to compile reports and to help us improve the Site. The cookies collect information in an anonymous form, including the number of visitors to the website and blog, where visitors have come to the Site from and the pages they visited. For more information, please read Google’s overview of privacy and safeguarding data.

Hotjar
Cookie: _hjIncludedInSample
We use Hotjar to help us understand how visitors are navigating through the Site and what aspects of the Site are not functioning correctly. This session cookie is set to let Hotjar know whether that visitor is included in the sample which is used to generate funnels. For more information, please read how HotJar uses your Personal Information.

LinkedIn Ads
Cookie: _ga, _guid, _lipt, AMCV_*, bcookie, BizoID, BizoUserMatchHistory, ELOQUA, lang, liap, lidc, UserMatchHistory
These cookies are associated with LinkedIn and store a unique LinkedIn user ID. While these cookies do not contain personally identifiable information, they do store anonymous business demographic profile data for the user. Business demographic data may include anonymous codes such as company size, industry, job function, or seniority level, but will not include any personally identifiable information. These cookies may also incorporate tracking from other third parties. For more details, please read LinkedIn’s privacy policy.

Maxmind
Cookie: MGEO
We use a third party provider, Maxmind, to provide IP intelligence and online fraud detection for the Site. This custom cookie is unique to the Site and helps us connect to the Maxmind service so we can automatically collect information about your device and how your device interacts with the Site. The location data that is gathered may be based on your IP address and other location-aware technologies. For more information, please see Maxmind’s privacy policy.

Olark
Cookies: _ok, _okbk, _okdetect, _oklv, hblid, olfsk, wcsid
We use a third party provider, Olark, to supply and support our Live Chat service, which we use to handle customer enquiries in real time. If you use the Live Chat service on the Site, we will collect your name, email address (optional) and the contents of your Live Chat session. This information will be retained internally and will not be shared with any other organizations. You can request a transcript of your Live Chat session if you provide your email address at the start of your session or when prompted at the end. For more information, please see Olark’s cookie policy.

OptinMonster
Cookie: _omappvp

We use a third party provider, OptinMonster, to identify if visitors are new or if they have previously visited the Site. That data is used for behavioural marketing purposes. For more information, please see OptinMonster’s privacy policy.

Pardot
Cookies: Cookies: __distillery, _pendo_accountId.*, _pendo_meta.*, _pendo_visitorId.*, lpv*, pardot, pd-sidebar, visitor_id*, visitor_id*-hash
We use a third party provider, Pardot, to display forms on the Site. This allows our visitors to contact us or sign up for our e-newsletter through the Site. We also use these cookies for website visitor usage/tracking/identification. For more information, please see Pardot’s privacy policy.

YouTube
Cookies: APISID, HSID, LOGIN_INFO, OGPC, PREF, SAPISID, SID, SSID, VISITOR_INFO1_LIVE, YSC
These YouTube cookies are used by Google for storing user preferences and other unspecified purposes. These cookies also help display our YouTube videos on the Site. For more information, please visit Google’s privacy policy.

Referral Rock
Marlin’s website may contain a URL to a referral marketing site owned and operated by Referral Rock. Once on this third-party site, Referral Rock may use cookies as defined in their privacy policy, which can be reviewed here.

HOW WE USE YOUR INFORMATION

We may use your personal information:

  • To communicate with you about our company, products, or services.
  • To improve our products or services, including our website.
  • To maintain and administer our website.
  • To evaluate the quality of our products and services.
  • To comply with our legal, regulatory, compliance or auditing obligations.

We will only collect and use personal information that you choose to give us, that is necessary for our legitimate business purposes, that is required by law or regulation or as otherwise described in this Privacy Policy.

HOW LONG WE KEEP YOUR INFORMATION

We will retain your personal information only for as long as reasonably necessary to carry out the purposes for which it was collected.

HOW AND WHY WE MIGHT SHARE YOUR INFORMATION

Marlin will not disclose your personal information without your consent to do so, except:

  • As indicated in this section and in our Cookie Policy described above
  • To carry out the purposes for which you have provided it to us
  • To comply with applicable laws and regulations, to respond to a subpoena, search warrant or other lawful request for information we receive, or to otherwise protect our rights
  • In the context of a sale, amalgamation, re-organization, transfer or financing of parts or some or all of Marlin’s business
  • For purposes of research and development where your personal information combined with all or some of the personal information of other users and such aggregated data no longer contains personal information

In any such case, Marlin requires recipients to comply with the terms of this Privacy Policy and all applicable data privacy and security laws.

In the unlikely event we discover that a recipient is using personal information in way that conflicts with this Privacy Policy, we will take all reasonable steps to stop them.

Pardot
We use a third-party provider, Pardot, to deliver our e-newsletters. When you sign up to receive our e-newsletters, your Personal Information is shared and stored with Pardot. For more information on how Pardot protects this data, please read more about Pardot’s privacy policy.

TRANSFERRING INFORMATION ABROAD

Under some circumstances, we may need to transfer personal information from one jurisdiction to another, including to jurisdictions where the laws provide different protection than the jurisdiction from which the information was derived. In any such case, we will take appropriate measures to ensure that personal information is transferred, processed and protected in accordance with this Privacy Policy and all applicable data privacy and security laws.

DO NOT TRACK

Please note that we do not alter our site’s data collection and use practices when we see a Do Not Track signal from your browser.

CHILDREN

Marlin’s website is intended for users eighteen (18) or older. It is not in any way designed to attract children. If we discover that a person under the age of eighteen (18) has submitted personal information to our website, or that someone has inappropriately done so on their behalf, we will delete such information from our databases as soon as practicable and in accordance with applicable law.

TECHNICAL, PHYSICAL, AND ADMINISTRATIVE SECURITY

We have implemented commercially reasonable security safeguards to protect your personal information against loss or theft, as well as unauthorized access, disclosure, copying, use or modification. Methods of protection include: physical measures (e.g., locked filing cabinets and restricted access to offices); organizational measures (e.g., security clearances and limiting access on a “need-to-know” basis); and technological measures (e.g., the use of complex passwords and encryption of data at rest and in transit).

YOUR RIGHTS AND CHOICES

1. Access and Correction

You may at any time challenge the accuracy and completeness of your personal information and have it amended or corrected as appropriate. In any such case, Marlin may request that you provide identifying information sufficient to verify your identity and ownership of the information. Any such identifying information shall be used only for this purpose.

2. Receipt or transfer

You may at any time request to receive one copy of your personal information and to have your personal information transferred to a third-party. In any such case, we will, where technically feasible, provide it in a structured, commonly used and machine-readable format.

Please note that this right of portability applies only in limited circumstances, such as:  where we are processing personal data on the basis of your consent or pursuant to our contractual agreements with you, and the processing is carried out by automated means.

3. Deletion

You have the right to request that Marlin permanently delete your personal information when:

  • we no longer need your data for the purposes for which it was collected
  • we have been processing the particular data based only on your consent, you withdraw your consent, and there is no other legal ground for us to continue processing
  • you successfully object to the processing of certain data (see “Objection” below)
  • the data has been unlawfully processed, or
  • erasure is required by law.

This right will not apply where continued processing of your personal information is necessary for:

  • the exercise of the right of freedom of expression and information
  • compliance with applicable law
  • performance of a task carried out in the public interest or the exercise of official authority vested in Marlin
  • for reasons of public health
  • certain types of archiving that is in the public interest, scientific or historical research or statistical purposes, or
  • the establishment, exercise or defense of legal claims.

Although Marlin may remove most personal information, such as contact information (address, phone number, etc.), we cannot remove certain records which we are bound to keep by law or by codes of conduct or other authority.

4. Objection and Restriction

You may at any time request that Marlin cease or restrict certain processing of your personal information.  If you are in any way unhappy with our collection or use of your personal information or even the terms of this Privacy Policy, we hope that you will contact us as described below so that we can address your concerns. If however you would like to lodge a complaint, you have the right to do so by contacting your local supervisory authority for further assistance and information.

HOW DO I EXERCISE THESE RIGHTS AND OPTIONS?

If you wish to take any of the actions described above, please do so by contacting us as described below.  We will attend to your request promptly and will respond within a reasonable time.

CONTACT US

Should you have any questions or concerns regarding this Privacy Policy or our collection or use of your personal information, please contact us by email at info@themarlincompany.com or by mail using the details provided below:

Marlin

10 Research Parkway

Wallingford, CT 06492

USA

CHANGING OUR PRIVACY POLICY

We will only use personally identifying information in the manner described in the Privacy Policy in effect when the information was collected from you.

We reserve the right, however, to change the terms of this Privacy Policy at any time by posting revisions to the website. In any such case, we will take reasonable measures to obtain your consent.

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