4 Ways to Make a Great Video

4 Ways to Make a Great Video

Frank Kenna III

By, Frank Kenna III on Wednesday September 24, 2014

Creating video content doesn’t have to be a big production. Follow these four simple guidelines to take your recorded content to the next level

Digital Signage: Communicating Visually with Employees

Digital Signage: Communicating Visually with Employees

Frank Kenna III

By, Frank Kenna III on Tuesday June 14, 2011

You want to communicate with your employees in a new way.  You’ve been doing it for years via company bulletin boards, so you think why not get a couple of plasma screens and do the same thing digitally?

If that sounds familiar, you have lots of company.  The term, “Digital Signage” has been coined to describe just what you’re thinking about.  Basically, anyone who’s used any type of public posting of information in the past is either thinking of or in the process of switching to digital signage.  It has many advantages, primarily the ability to get new information in front of people quickly and easily.

But along with that ease of use comes a whole new set of concepts to consider.  After all, moving from a bulletin board to a digital display is like moving your advertising from newspaper to TV; the rules are very different.
Let’s take a look at one of these new considerations, that is, message frequency.

Sure, Content is King, But Grammar Counts Too!

Sure, Content is King, But Grammar Counts Too!

Frank Kenna III

By, Frank Kenna III on Tuesday September 16, 2014

Don’t let bad grammar get in the way of your message! Take a look at this recent copyblogger piece to make sure your grammar is up to par with your content.

5 Ways to Use Professional Sports to Boost Readership of Your Digital Signage – For Free.

5 Ways to Use Professional Sports to Boost Readership of Your Digital Signage – For Free.

Frank Kenna III

By, Frank Kenna III on Tuesday September 02, 2014

Take a look at these 5 tips that will allow you to leverage the power of the sports world to increase digital signage readership.

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